For the first time, timeliness and relevance became important qualifications for businesses to think of when generating content. In 2013, Facebook replaced EdgeRank with a more refined algorithm. EdgeRank relied on criteria like the affinity between user and source, the type of content (photos, video, text) and the timeliness of the post. EdgeRank changes to algorithmįacebook once used a system called EdgeRank to determine what people saw in their News Feeds.

As Facebook quickly became among the most visited websites in the world - second to only Google - the valuable News Feed real estate became carefully regulated by Facebook's algorithm. News Feed evolved from an open content delivery tool to a tightly-controlled medium to reach prospective customers. A business' ultimate objective on Facebook is to create captivating content that stands out on user feeds, facilitating engagement with followers and uninitiated users alike. Definition: Facebook News Feed is the primary means for users to consume information on Facebook, consisting of an constantly-updating feed of friends' activity and third party advertisements.

News feeder